The Language of (Professional) Love

The greatest challenge after figuring out your love (appreciation) language then becomes communicating it. This is where things can get painful, because vulnerability and honesty are rearing their ugly heads again, and those two guys are the worst. Not only are we tasked with communicating our wants and needs in our personal lives, but now we have to do it in our professional lives too?

Well … yeah.

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Rachel PComment
Never Let 'Em See You Sweat

“Never let ’em see you sweat”. It’s a classic line — and if you’re anything like me, you’ve uttered it to yourself many times throughout the course of your career. And if, like me, you’re a woman who has spent her entire career in male-dominated fields, you might utter that phrase on a daily basis. It’s not a recommendation, it’s a necessary survival tactic.

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Rachel PComment
If Greed is Good, Selfishness is Great

“Greed is good,” Gordon Gekko famously croaks to Charlie Sheen’s new-to-the-game stockbroker in Wall Street. It’s one of those shamelessly capitalistic remarks that we still love to quote, reveling in our own ability to sound like the hyped-up ’80s alpha male . There are plenty of qualities held up as virtues in the business world that would be seen as negatives in the real world, but another one that not many people talk about is selfishness.

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Rachel PComment
Content is King, But Context is Key

Marketers are turning increasingly to content in their digital strategy – from social media to blogs to personalized emails. “Content is King” is being shouted from the mountaintops, but woe to the marketer who doesn’t realize that while content may be king, context is key. Content without an audience, no matter how brilliant, will miss the mark every time.

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Rachel PComment
To Infinity and Beyond (or) Why We're All Buzz Lightyear

A few weeks ago, I caught Toy Story on TV. I haven’t seen it in at least fifteen years, and obviously it holds up brilliantly. But I forgot – or as a kid, didn’t notice – the intense shifts in belief and self-doubt that Buzz Lightyear goes through. And it occurred to me that really, we’re all Buzz Lightyear.

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Rachel PComment
Your Mission, Should You Choose to Accept It

You’ve undoubtedly heard the saying before – a whole is greater than the sum of its parts. Well, that’s often said about companies, countries and charity organizations, but the same can be said of people. You are greater than the sum of your parts.

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Rachel P
Death to the Branded Introduction Video

You know the videos I'm talking about. The manufactured, "look-how-cool-we-are", perfectly imperfectly staged agency brand videos meant to give you an idea of how cool, fun and fabulous it is to work at [insert agency name here]. These videos are certainly not in short supply, but they hold up the classic statement: If you have to tell everyone that you're cool, you probably aren't that cool. If you have to tout your fun company culture, it probably isn't that natural.

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Rachel P