Who I Am.
Hi there, I'm Rachel. It's nice to meet you.
I’m a B2B marketing + communications leader with a past life copywriting for Fortune 500 companies, and I believe that creating exceptional work doesn't mean taking yourself exceptionally seriously. In an increasingly loud and heavily branded world, I swear by a strong voice and measurable marketing strategy to connect with audiences, build valuable relationships and take companies from surviving to thriving. Happily transplanted in NYC, I'm a passionate advocate for diversity and gender parity in the tech space, and currently make my home as the head of marketing + communications at an infrastructure tech company working to make communities safer and more resilient.
Experience in a Nutshell:
Marketing leader + storyteller, currently Sr. Director of MarComms at Urbint
PR and communications expert - byline ideation and execution for publications including AdExchanger, TechCrunch and MediaPost, in addition to speech writing and executive management and coaching
Internal comms specialist, with a focus on building trust and collaboration within teams for higher productivity
Former copywriter for Fortune 500 brands, non-profits and startups alike, working across print, digital and television
University guest lecturer in creative careers, branding and women's leadership
Advocate for gender equality and diversity in the tech and creative industries
What I Do.
Core 4 competencies.
MarCom Strategy + Activation
Brand Building + go-to-market strategy
Personal Branding + Coaching
Communications Workshops + Speaking Engagements